Rebellium Inc.

Home Services Business Agility Showcase Information Get in Touch > Showcase / TELUS Mobility
TELUS Mobility AstraZeneca Canada Inc. All Clients	Web Applications Corporate Web Presence Kiosks & Interactive Exhibits CD-ROM & Interactive Multimedia Digital Presentations


			Marketing and technology in action. TELUS Mobility operates one of Canada's most successful mobile phone networks. With the purchase of Clearnet in 2000, TELUS also adopted and continues an integrated branding campaign famous the world over. Rebellium has enjoyed Agency of Record status with Clearnet (now TELUS) and Mike phone network since 1996. The challenge The initial challenge was to take this very successful on-line and off-line brand known as Clearnet and integrate it into its new on-line presence known as TELUS Mobility. There are several challenges for a project of this scale. First and foremost, TELUS Mobility's ongoing national brand campaigns and promotions are highly specific to each region in Canada. i.e. phone packages and languages aren't the same in Vancouver and Quebec City. Secondly, with the change over to TELUS Mobility and after years of establishing trust and comfort, the day would come when existing Clearnet customers find themselves on a TELUS Mobility site. At the same time, legacy content and applications had to move from Clearnet to TELUS Mobility without any reduced functionality. Our approach Simplicity and clarity are two distinct brand characteristics of TELUS. The web site Rebellium created reflects these important values. Launched in May 2001, the new national corporate site is streamlined and progressive. But more importantly, it delivers customized information that is exclusive to the region where users log on. For existing Clearnet customers the shift was seamless and for new TELUS Mobility customers were introduced to a highly functional TELUS Mobility web site with all the information they needed on line. The technology Our technical challenge was to merge and present legacy content, applications and functionality in an easy-to-use, appealing, and streamlined manner. Technologies deployed included DHTML, SHTML and JavaScript. The outcome The site grew from a 2-province site to a national site with regionalized content offered to the visitor. The new site features distinct content for each province and dynamic intelligence to present phones and service plans specific to customers in different regions. One of the most highly admired and trafficked sites on the Internet today. Clearnet.com Rebellium developed the original Clearnet corporate Web site in 1997 with the introduction of Clearnet PCS Rebellium also designed the Intranet and developed a Clearnet dealer site. The Clearnet Web Store was launched in June 1998. It won the prestigious CIPA Award for Excellence in the e-Business category in 1999. Mike Rebellium developed the "Mike" site to aid the re-positioning of the Mike business phone. Rebellium has also created many Interactive projects for Clearnet including the Mike Wireless Modem Kit CD for the launch of this product. This was produced by using a number of authoring software packages, such as Macromedia Flash and Director and also included an HTML component, which made the transition to www.clearnet.com as easy and painless as possible.